Kris Van Assche brought together four men from different fields: ASAP Rocky, Boy George, Rami Malek and Ernest Klimko, to represent the Dior Homme summer 2017 collection. The campaign is captured in a series of portraits by the photographer Willy Vanderperre. To celebrate the introduction of the summer 2017 ads, Artistic Director for Dior Homme has also launched the brand’s Instagram account to showcase all the latest activity.
ASAP Rocky, Boy George, Rami Malek and Ernest Klimko, from the worlds of music, cinema and fashion, incarnate a form of subversive creativity. The diverse backgrounds of four men that coincides with the “do it yourself” philosophy of the collection, as well as their ages and disciplines that represent a duality of youth and experience, landed them the place in the Dior Homme Summer 2017 campaign.
The American rapper A$AP Rocky highlights contrasts, taking to the streets of Paris wearing the season’s dark floral patchwork by Japanese artist Toru Kamei. Celebrating a very different chapter of music history, Boy George, the icon of the New Romantics movement, mixes tailoring, raw-edge harnesses and badges in his own unique style, unchanged since nights at the Blitz Club.
Mr. Robot star, American actor Rami Malek is captured in a sequence of color studio portraits featuring artisanal eyelet and lace-up outerwear pieces. The red-carpet favorite star was styled by Ilaria Urbinati in a navy three-piece tux.
Finally, images of model Ernest Klimko complete the portfolio with a direct visual link to the funfair scenography of the runway show, representing the radical fashion vision of Kris Van Assche for Dior Homme that balances heritage and tailoring savoir-faire with a utopian sense of refined grunge.