Backes & Strauss, British timepiece manufacturer and the world’s oldest diamond company, has unveiled a new diamond-set timepiece The Earl of Strauss, in homage to its co-founder Max Strauss. The company which was established in 1789 produces truly unique watches that are presented as a piece of art. Since 2006, the brand has been collaborating with the watch trademark Frank Muller. Due to its unique mechanism, developed by watch company Frank Muller, Backes & Strauss watches have occupied a unique niche in the segment of complex mechanical watchmaking products.
The soon-to-be-released Earl of Strauss adds to the brilliance of its Franck Muller-designed movement with 677 ideal-cut round brilliant diamonds totaling 8.47cts a deluge of diamonds. The gems adorn the watch’s case, crown, dial, bezel, bridge, buckle, and even its partially skeletonized horologic heart.
Now a business component of the Franck Muller Group, Backes & Strauss will create only 25 examples of the watch that will be available at the end of December and will be priced at about $98,000.