At the Pebble Beach Concours d’Elegance 2017, that attracts the most prized collectible automobiles and motorcycles from all over the world, Bugatti has delivered the first Chiron to a customer in the US. Following Europe, North America is the second most important sales market for the luxury brand from Molsheim. Almost 30 percent of all the orders received for the fastest car in the world come from this region.
The price in the US market is $2.998 million including shipping, duties, taxes and charges. More than half of the total series, which is limited to 500 vehicles, has already been sold throughout the world.
The first US Chiron is a real eye catcher with its yellow and black colour scheme. The front of the vehicle is patented in bright yellow and the rear in black “Nocturne”. The “Classique” wheels, the Bugatti horseshoe emblem and the trim part of the prominent side line are also painted yellow. The distinctive two-tone colour scheme is continued by the full leather equipment of the interior. Yellow leather is used on the insides of the seats, the armrest on the centre console, the door trims and the C-shaped dividing line in the passenger compartment in contrast to the rest of the interior, which features “Beluga Black” leather.
The Chiron is the most modern interpretation of Bugatti’s brand DNA and embodies French brand’s new design language. The styling accentuates the performance aspect of the super sports car. Inspired through Bugatti Type 57SC Atlantic the new design language is characterised by extremely generous surfaces, which are demarcated by pronounced lines. Thereby most of these elements have a technical background and have been designed to fully accentuate the growing performance requirements of the car.