Right in time for the holidays, Bugatti treats its connoisseurs with a brand new showroom located in the centre of the famous Swiss mountain resort of Gstaad. With an area of 150 square meters, Bugatti Gstaad is one of the brand’s largest in Europe, and the 13th showroom in the world to feature the new, award-winning brand design. It was developed in partnership with Gstaad is Pichler GFG AG and already the third one in the Swiss Alps following by Bugatti Geneva and Bugatti Zurich. The relentless Chiron is on show in Gstaad for the first time and can be viewed from 22 December through the festive season to the beginning of 2017.
As one of the luxury hotspots in the Swiss Alps, Gstaad is an ideal location for a Bugatti showroom. Here, we find an international clientele that appreciates the discreet luxury of traditional European brands throughout the year. We would like to thank our partner, Pichler GFG AG, for their outstanding commitment and are very pleased to see that the Bugatti brand and our new product, the Chiron, are now represented in appropriate surroundings in Gstaad. – Guy Caquelin, Regional Director for Europe & Russia of Bugatti Automobiles S.A.S.
More than 10 of the over 200 advance orders received for the Chiron to date have come from Switzerland, which is one of Bugatti’s most important markets in Europe. 10% of the 450 Bugatti Veyron super sports cars sold throughout the world are driven by Swiss customers.
Bugatti’s new showroom in Gstaad has an area of 150 square metres and embodies the successful implementation of the brand identity in showroom design, for which Bugatti won an award from the German Design Council in this year’s Automotive Brand Contest and other International prizes.