The French super sports car brand Bugatti unveiled its redesigned dealership in Zurich at the well-known address in Glattpark near the airport. With up to 120 square metres the Bugatti Zurich is one of the largest showrooms of the luxury automaker in Europe. It’s worth mentioning that Switzerland is one of Bugatti’s most important markets in Europe, as 10% of the 450 Veyron super sports cars sold throughout the world were purchased by Swiss customers and more than 10 orders have been placed for the latest model the Chiron.
Since 2005, Bugatti’s sales partner Zurich has been Schmohl AG. Bugatti Zurich is the first dealer location in Switzerland and the eighth in Europe with the new showroom design. In total, the brand currently has 34 dealers in 17 countries, including 12 in Europe, with three in Switzerland.
Switzerland is traditionally a very strong market for Bugatti. In Switzerland, many luxury brands are at home and a high value is placed on exclusive luxury products and perfect craftsmanship. This is why we are very pleased to open our showroom in Zurich, the first location in Switzerland with the new Bugatti brand design, and to forge ahead with the Chiron1. We would like to thank our partner, Schmohl AG. – Guy Caquelin, Regional Director for Europe & Russia with Bugatti Automobiles S.A.S
Bugatti Zurich represents the successful implementation of the luxury automaker’s identity in its showroom design, which recently won a design award from the German Design Council in the Automotive Brand Contest.
Schmohl AG, established in 1923, is one of the oldest and most highly renowned distributors of luxury automobile brands in the Zurich area. The company has been an official Bugatti partner in Switzerland since 2005.