Champagne officially returns to the Formula 1 Grand Prix podium, as the top three finishers in the Formula 1 Pirelli Magyar Nagydij 2017, celebrated their success. LVMH’s series of non-Champagne sparkling wines were used last season. The Champagne Carbon bottle, coated in the same type of carbon fibre used in the manufacture of the Formula 1 cars, is a new official bubbly of motorsport’s most prestigious championship.
The partnership between Champagne Carbon and Formula 1 is, for us, the perfect fusion of ideas. We share a similar story – of great heritage, the constant pursuit of perfection and a relentless desire to innovate. My family has been involved in making champagne for almost two centuries and has been a producer since 1920, around the same time that the first true golden era of Grand Prix racing was beginning. Since then we have always sought to be different, to set new standards and to chase the dream of creating the finest champagnes possible. At Carbon, we are wine makers first and foremost, and we blend a passion for exceptional winemaking using traditional skills with cutting-edge materials processes to create something truly original. For me, this has great symmetry with Formula 1. Both possess rich heritage, both rely on supreme craftsmanship but simultaneously both have always looked to the future. For me, this partnership is a perfect match and means just one thing – the future is now. – Alexandre Mea, CEO of Champagne Carbon
Each bottle of Champagne Carbon comes wrapped in carbon cloth, a process that took four years to develop and which requires a master craftsman a full week for each bottle and 21 highly precise steps to complete. It’s not just the outside of the bottles that sets Champagne Carbon apart, however. Inside each bottle sprayed on the podiums at some of the world’s most glamorous circuits is a world class Vintage 2009 Blanc de Blanc Grand Cru Millesime, 100% Chardonnay created according to winemaking methods that stretch back almost two centuries.