CÎROC ultra-premium vodka expands the collection of CÎROC flavours with new CÎROC French Vanilla, that pairs the rich and creamy taste of French vanilla with the impeccably smooth texture of vodka. It is a rich tasting spirit made with vodka distilled five times from fine French grapes. The spirit is masterfully infused with a distinctive blend of vanilla flavors from multiple sources such as Madagascar along with other natural flavors to give Ciroc French Vanilla it’s uniquely rich and creamy taste. The all-year celebration flavour is being launched with a hero CÎROC-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.
We’re always seeking to bring new, fun and luxurious celebratory experiences to our consumers. CÎROC French Vanilla is going to do just that – its intensely indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating. The Porn Star Martini is hot, climbing fast on the ladder of the top trending cocktails and we’re seeing it being asked for more and more across our markets. Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail. CÎROC French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the CÎROC-Star Martini. – Natalie Wills, CÎROC Global Brand Director
CÎROC French Vanilla and the CÎROC-Star Martini will be available in the on and off trade across global markets – including the US, the UK and Global Travel – from October 2017. The launch of French Vanilla is the latest news from the CÎROC #ONARRIVAL campaign, putting CÎROC at the heart of celebratory ‘arrival’ moments within fashion and popular culture. The brand recently strengthened its position in the super deluxe vodka category, with a 5ppts share gain globally (IWSR, 2016).
CÎROC French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka, while capitalising on the growing popularity and dynamism of the brand.