Illumination of Luxury

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American rapper, singer, songwriter, actor, record producer and entrepreneur Sean “Diddy” Combs has released a short film titled Let’s Get Itas part of new CÎROC eau-de-vie vodka’s campaign. This luxurious ultra-premium vodka made from fine French grapes to be the toast of modern luxury.

I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success. I am using my story to encourage others to follow their dreams and achieve greatness, and together with CÎROC, fueling the spirit of the hustle and celebrating the journey. – Sean Combs


Pictured: Sean “Diddy” Combs, DJ Khaled & French Montana

Created by 72andSunny New York, the CÎROC #LETSGETIT campaign is narrated by Diddy himself and directed by Emmy Award winner Zachary Heinzerling.

The motivational video explains how hard work and determination were the primary factors that transformed a boy from Harlem into Hip-hop mogul. “Everything I’m living now, I dreamt about it. I knew that I had to work hard to get it. My mother, she had four jobs. By seeing her work ethic, it was instilled in me at an early age. From me not giving up, the opportunity arose.”

To launch the #LETSGETIT campaign, Sean “Diddy” Combs and DJ Khaled hosted a special happy hour event as part of AOL’s Build series.


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