Chanel is expanding its Coco Crush jewelry collection, inspired by the legendary “matelassé” quilted motif, with new rings and cuffs in white, beige and yellow gold, paved or set with diamonds. The collection is scheduled to hit the Chanel Jewelry boutiques later this month.
British actress Keira Knightley was chosen to front the campaign for the expanding collection Coco Crush, “Thanks to her natural elegance and freedom, she perfectly embodies this resolutely modern fine jewelry collection.” The visual ad was shot by Mario Testino.
Chanel Jewelry has unveiled the first pieces from its Coco Crush collection in April 2015. The beautiful collection completely embodied the unequivocal chic spirit of the luxury brand, classic, modern and timeless. Boasting finely engraved gold and silver, some with diamond embellishments, the 2016 collection brings a contemporary spirit to the legendary quilted pattern. Another symbol featured in the update is the lion, that can be seen on diamond cuffs in white and yellow gold.
In honor of the new collection Coco Crush, Chanel has created an ephemeral boutique at Bergdorf Goodman. The Jewel Box, located on the 7th floor, will open on Wednesday, September 7th, through Sunday, September 11th, 2016 and will showcase Chanel Fine Jewelry in a luxurious and unexpected residential space that embodies the feel of an 18th century Parisian apartment with modern décor elements.