A brand of triple sec produced in Saint-Barthélemy-d’Anjou, France Cointreau collaborates with the world famous department store Liberty London on an exclusive limited edition gift box “Your Parisian Zest Coffret”. Priced at $305, every Cointreau’s coffret contains a bottle of the orange liqueur, a jigger, an orange flower scented candle and a personal cocktail notebook. Staring mid-November, only 50 units will be available exclusively at Liberty London with a further 200 worldwide.
The “Your Parisian Zest Coffret” engraved wooden gift box features the unique pattern, designed by Liberty exclusively for Cointreau based on research carried out in the archives of the House. If you get lucky, you can find a real treasure hidden inside one of the 50 gift boxes, a ticket to Senegal where you’ll be invited to personally assist with the reforestation project.
Cointreau urges everyone to take part in #1Orange1Tree project. The brand aficionados are asked to share a photo or a video of themselves with an orange on social media using hashtag #1Orange1Tree and nominate family and friends to do the same. For every image posted on Twitter and Instagram, using the hashtag, Cointreau will commit to planting one tree in Senegal, on their behalf.
To celebrate the launch of the initiative Liberty will also design an interactive window exclusively for Cointreau at their iconic store, where people can take part in #1Orange1Tree project live. The Cointreau window will be live for one week from 14th November 2016. All proceeds from the sales of the “coffrets” will also be contributed towards #1Orange1Tree project.