Photographed by Brigitte Lacombe, Dior Spring-Summer 2017 advertising campaign highlights the conception of Dior femininity created by Maria Grazia Chiuri in her inaugural ready-to-wear collection. The new Creative Director of The House has chosen twin models Ruth and May Bell to reflect her vision that shifts between sportswear inspirations and romantic, sensual silhouettes.
This campaign forms part of a wider project, The Woman Behind the Lens: a body of photographic work made exclusively by women delivering their personal vision of the collection in a number of series which you will soon be able to discover.
The Dior Spring-Summer 2017 campaign is conceived to accentuate the distinctly different characters of each of the twin models and to illustrate Maria Grazia Chiuri’s conception of Dior femininity. Mixing sporty agility with sensuality, whether expressed by an embroidered tulle evening dress or a fencing-inspired outfit, the femininity of the two models is singular and assured.
The softness the images exude is additionally accentuated by the natural hairstyles and the nude makeup look designed by Peter Philips, the Creative and Image Director of Dior makeup. For styling, Karl Templer had to look for Dior spring 2017 collection’s must-have essentials.