Luxury spirit Tequila Don Julio is famous for shaking up the tequila market and setting the standard for ultra-premium tequila. The brand uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. Right before the New Year, the tequila manufacturer releases the newest addition to its portfolio, Don Julio 1942 1.75 liter bottles, fitted with new luminescent labels for prime visibility while celebrating. Don Julio 1942 1.75 liter is available at nightclubs in New York, California, Nevada, Illinois and Florida, and will be launched in other markets throughout 2017.
Don Julio 1942 was conceived to celebrate the brand’s 60th anniversary. It was the final variant that Don Julio González created in his life-long career in collaboration with the current Master Distiller, and is presented in a beautiful, elongated bottle designed inspired by the shape of agave leaf. Instantly, the 1942 has become an essential at top cultural events and elevated nightlife occasions across the world and has established itself as the must-have luxury, celebratory spirit.
Over the years Don Julio 1942 has developed an amazing following of extremely loyal fans, and we are proud to introduce this larger bottle size to them. This new 1.75 Liter offering, or what we fondly call the “El Jefe,” finally gives nightlife a bottle of Don Julio 1942 as large as its celebrations deserve. We hope our fans consider it our gift to them and continue to enjoy Don Julio responsibly during special celebrations and life milestones. – Rodolfo Aldana, Director of Tequila at Diageo North America.
Don Julio 1942 is produced using a personal selection of prime agave and is matured in American white oak barrels for a minimum of two and a half years. The result is an Añejo tequila that is only released when truly ready. Don Julio 1942 attracts with its flavor profile featuring caramel, toffee, and vanilla, with a sweet agave-laced finish, and is the perfect drink for any celebration.