To please its dedicated connoisseurs and fans this festive season, Spanish jewelry, accessories and fashion brand TOUS releases a limited edition 18K gold Bear. A symbol of the brand, that has become a lucky charm for millions of people all over the world, the bear pendant weighs 1.4 grams and comes in a gold bar shaped case instead of signature round jewelry box topped with a bell. The brand has created only 500 iconic Bears and each piece is individually numbered.
Since 1985, the TOUS Bear has been the symbol of the brand name and today, it is rightfully considered to be one of the 100 most characteristic icons of Spanish design. It is also a symbol of the joy associated with the most important moments in Rosa Tous, the company’s co-founder’s life. During one of her trips, she saw a teddy bear in a shop-window and thought how wonderful it would be to turn it into a piece of jewelry. The teddy bear brings back warm memories to everyone and it associates the style of the company with a charming, magical and totally chic piece of jewelry.
Throughout all these years, the Bear has undergone a series of transformations, in terms of its size, materials and finishings. In 2009, the company launched the TOUS Bubble Bear, symbolizing the important creative evolution the Bear has experienced and giving it a greater size.
Today, more than 25 years after its birth, the Bear is present in all the TOUS stores located in 45 different countries. Its classic design has become increasingly popular throughout the entire world. The TOUS Bear has already become a universal symbol of happiness and incarnates the joy of both giving and receiving a present.