At The Quail, an Automotive Experience, in Pebble Beach, California, Rolls-Royce Motor Cars has unveiled a bespoke Rolls-Royce Dawn in Fuxia that belongs to renowned car collector Michael Fux. It is the eleventh Rolls-Royce Motor Car commission to his personal collection. The Rolls-Royce Dawn in Fuxia was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, as part of the company’s activities at the 2017 Pebble Beach Concours d’Elegance, the world’s premier celebration of luxury and automobiles.
The Dawn in Fuxia is finished in a vibrant color matched to a flower that Mr. Fux found last year during his visit to Pebble Beach. Mr. Fux had just been presented with one of the first highly personalized Dawns in the world in his eponymous colour ‘Fux Blue.’ He then presented fuchsia petals from the Pebble Beach lawns to the Rolls-Royce Bespoke Design team with a challenge to them to create a second Bespoke Dawn. One year later he returns to Pebble Beach to see the end result in a familial ceremony presented by Rolls-Royce.
In total, Mr. Fux has commissioned ten other Rolls-Royce vehicles, each highly personalized to his exact specifications. In 2016, Mr. Fux took delivery of his first Dawn finished in ‘Fux Blue’ with a stunning Arctic White interior. Other colours he has commissioned remain in the Rolls-Royce Colour Collection reserved exclusively for Mr. Fux, which include:
- Fux Fuxia
- Fux Blue
- Fux Intense Jade Pearl
- Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
- Fux Deep Purple
- Fux Candy Red
- Fux Yellow