Italian fashion label Moschino has tapped the model sisters Gigi and Bella Hadid to grace the brand’s latests campaign for Spring-Summer 2017 collection.The advertising campaign was lensed by fashion photographer Steven Meisel, while Carlyne Cerf de Dudzeele took care of the styling. In charge of beauty were hair stylist Guido Palauand makeup artist Pat McGrath and, naturally, Moschino designer Jeremy Scott provided creative direction.
Both Gigi and Bella were walking the runway in Jeremy Scott-designed pieces in September 2016 for the Moschino show during Milan Fashion Week. The paper-doll-inspired collection and a dress that featured a bikini as well as other whimsical outfits are showcased in the campaign. Just like the Spring-Summer 2017 collection, the campaign is centered around a truly unique, larger than life theme: the model sisters sport voluminous waves and oversized jewelry, while being hounded by photographers, which reflects their real lives.
For his Spring-Summer 2017 collection Jeremy Scott has employed the trompe l’oeil technique to render three-dimensional clothes flat. The idea behind the collection is to create an illusion, as images of dresses and lingerie are featured on fabric.
Moschino Spring-Summer 2017 campaign isn’t the only one only were both Bella and Gigi star. They also grace the Fendi Spring-Summer 2017 ads, which Bella shared on Instagram earlier this week.