Giuseppe Zanotti Spring Summer 2017 Advertising Campaign Depicts Raw Beauty

Italian shoe designer Giuseppe Zanotti has revealed the contemporary, graphic and sensual portrayal of the spirit of the brand. Giuseppe Zanotti Spring Summer 2017 advertising campaign was lensed by Mario Sorrenti and stars models Maartje Verhoef and Jordan Barrett. The new portfolio offers a fresh and focused point of view, highlighting the raw yet refined energy of the Spring 2017 collection. Photographed in a studio, the images channel the expressive nature of snapshot photography, putting the season’s shoes in stark contrast.

My collections always have an element of the raw, sexy but urban mixed with the refined and the sophisticated, it’s this balance that makes them very GZ. – Giuseppe Zanotti

Giuseppe Zanotti Spring Summer 2017 campaign highlights a new collection, which evokes the twenty first century woman’s spirit. Defined by the heightened mood, light and colors of Botticelli paintings, the Giuseppe Zanotti Design SS17 collection is brought to life with muted, pastel shades, natural hues and dreamlike ambience that takes tangible form in the style details. Throughout the collection, the universal ideal of beauty meets the dualism concealed behind every woman. The result is a new romanticism: a balanced synergy of the opposites.

With styling by Carine Roitfeld and creative direction by Giovanni Bianco, the new collection is made of few key styles like, “Angie”, a glittery cage sandal or “Gemma”, a platform slip-on sneaker with crystal embellishments.



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