Glenfiddich, the world’s most awarded single malt Scotch whisky, releases a new expression to its permanent portfolio, Glenfiddich Bourbon Barrel Reserve 14 Year Old. A single malt whisky is owned and produced by William Grant & Sons Distillers, an independent family-owned company founded by William Grant in 1887, and still controlled by the fifth generation of the family. The company distils some of the world’s leading brands of Scotch whisky, including Glenfiddich, The Balvenie single malt, Grant’s, as well as other selected spirits, including Hendrick’s Gin, Sailor Jerry, and Tullamore Dew Irish Whiskey.
Glenfiddich Bourbon Barrel Reserve 14 Year Old boasts it’s very own campaign which asks viewers to “Rethink Whisky.” The digital campaign will be supported on social and streaming video through July. The campaign focuses on unique features of its premium single malt Scotch whisky. The spirit is matured for 14 years in ex-bourbon American Oak casks before Malt Master, Brian Kinsman finishes in deep charred new American Oak barrels supplied by The Kelvin Cooperage in Louisville, Kentucky. The result: a rich, sweet and vibrant single malt with layers of creamy toffee, woody spices, candied orange peel and fresh toasted oak.
Paying homage to the color of the Kentucky state flag, Glenfiddich 14 Year Old is presented in a deep navy blue casing and is embossed with Glenfiddich’s iconic gold stag. The packaging honors also the American whiskey industry’s contribution to single malt Scotch whisky.