Hennessy has revealed the Hennessy X.O 2017 limited edition bottle by Marc Newson, launching this month at fine retailers nationwide. The world-renowned designer amplifies the blend inside with the help of the corrugated relief of the bottle. “Straight lines seemed to me a more modern interpretation of what already existed,” explained Newson. “To me, the stripes really emphasize the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of Hennessy X.O.”
Hennessy X.O 2017 Limited Edition Bottle is Marc Newson’s take on the signature Hennessy X.O bottle. Once he had pared the bottle’s shape to its purest form, the designer chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief.
It’s both an honor and a little daunting to approach an icon like Hennessy X.O. Clearly, this Cognac has transcended time and continues to live in a very contemporary way. As a designer it’s important to me to create things that will likewise stand the test of time. The Hennessy X.O bottle has a wonderful fundamental shape. What I wanted to do was use design to magnify the Cognac – its color and sensorial qualities – as much as possible. – Marc Newson
To reinforce the modern spirit of the new Hennessy X.O bottle and to dramatize the fusion between the blend and the glass, Marc Newson designed a clear transparent gift box. The outer packaging design perfectly conveys Hennessy X.O’s forward-looking spirit. The clear, ergonomic shape is molded in a complex plastic more typically used for perfume bottles.
The limited edition design perfectly complements the Hennessy X.O multi-faceted, sensorial taste experience. Simultaneously both elegant and complex, the original X.O Cognac is aged and blended to be bold, rich and persistent. Hennessy continues to develop modern ways to enjoy the Cognac including serving over ice which releases the liquid’s subtle flavors, particularly the aroma of candied fruit and spicy notes.
The Hennessy X.O 2017 limited edition bottle by Marc Newson is available for a suggested retail price of $200.