The iconic Swiss watch brand Hublot announced its second partnership with the undefeated, 12-time world champion Floyd Mayweather, for his fight against UFC mega-star Conor McGregor. The bout will take place at T-Mobile Arena in Las Vegas, Nevada, on Saturday, August 26, 2017 in an event produced and distributed by SHOWTIME PPV.
Following the brand’s first partnership with the unbeaten all-time great for the 2015 “Fight of the Century,” in which he defeated Manny Pacquiao by unanimous decision, Mayweather will once again sport Hublot across the waistband of his boxing trunks as he enters the ring this weekend.
Again, we have the great honor to partner with a true living legend, Floyd Mayweather, ‘The Best Ever,’ for what is sure to be the ‘Fight of the Millennium.’ In line with Hublot’s ‘First, Different, Unique’ brand ethos, Mayweather previously never had a brand adorn his boxing shorts until our ‘knockout’ partnership in 2015. I am thrilled to partner with him again. We look forward to the match this weekend and hope for a repeat performance of 2015, cementing his undefeated record! The collaboration continues the brand’s long history in support of the noble art of boxing and celebrating the Legend of the Legends. – Ricardo Guadalupe, CEO of Hublot
The 12- time world champion, who has not lost a fight since capturing his first world title in 1998, brings an unparalleled, tactical brilliance to the ring that sets him apart from the rest. Outside of the boxing world, Floyd Mayweather is a personal fan of Hublot and sits courtside at games of the Miami Heat—a longstanding Hublot partner.