Hublot expands its presence in the eastern European markets and, in collaboration with its long-standing partner Mercury, opens Hublot Boutique Moscow Metropol, the bran’s second store in Russian capital. The new Hublot boutique is located within a short proximity from Moscow’s Red Square and right opposite the Bolshoi Theatre. The new hub occupies the ground floor of the Metropol hotel, one of the most beautiful landmarks in the city.
Spaning over 116.6 square meters, Hublot Boutique Moscow Metropol is designed according to the brand’s distinctive line and “Art of Fusion” motto. The interior of the new Hublot boutique combines natural materials such as bauxite and ebony wood. Amongst the newest timepieces to be showcased: the Big Bang Broderie, which takes embroidery away from its traditional bonds with a skull motif made of silk organza floral arabesques and the Big Bang Unico Sapphire All Black, a reinterpretation of Hublot iconic All Black style – in a completely transparent way.
Additionally, Swiss luxury watches brand revamps its existing address. Located in the renowned TSUM, the largest department store and luxury shopping area in Moscow, Hublot second boutique has been fully renovated and doubled its surface area. A 40.8-square-meter space featuring a curated selection of Hublot most recent watch collections.
Taking possession of Moscow, Hublot looks ahead at the upcoming FIFA World Cup while making the Russian capital tick to its time.