After having redecoratged its boutiques in Zermatt and Courchevel as Alpine huts, Hublot is bringing a nautical ambiance to its summer boutiques in Cannes and Saint-Tropez. Azure blue façades reflect the Mediterranean, while the interior walls panelled in aged oak suggest pontoons, with rope handles featuring sailor’s knot, display cases combining wood and fabric in nautical colours, natural jute carpeting, and sand-coloured soft seating. To celebrate the occasion, Swiss watchmaker has presented a new watch Big Bang Blue, to showcase the blue of the sky and the sea.
The sea dominates the landscape from Cannes to Saint-Tropez. To embody the nautical spirit, Hublot has released the Big Bang Blue timepiece. Housed in blue ceramic, the watch comes beach-ready with a blue and white natural rubber strap, or blue alligator strap, perfect for summer evenings. Under its cerulean skeleton dial, the UNICO manufacture movement, and its self-winding flyback chronograph with column wheel, it manages your time in complete autonomy for three days.
Hublot released only 100 Big Bang Blue pieces, initially available from the brand’s summer boutiques in Cannes, Saint-Tropez, Porto Cervo, Capri and Mykonos – before calling at all watchmaker’s boutiques across the world.
Ten years ago, Hublot set up one of its first boutiques within the walls of the legendary Hôtel Byblos in Saint-Tropez. In 2011, it took to the iconic heart of the village, Place de la Garonne. In 2017, the Hublot boutique in Saint-Tropez is adopting a nautical theme, along with its sister store, which opens its doors at 31 La Croisette in Cannes. Although firmly stamped with the brand’s DNA, the Hublot boutiques inhabit their premises with respect for their history and identity to ensure seamless integration.