Illumination of Luxury

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ILLUMINATION OF A. KEITH POWELL INTERIOR DESIGN

KEITH POWELL INTERIOR DESIGN

“I didn’t choose Design, Design chose me” – Keith Powell


LuxExposé:    Where did you grow up and where do you live now?

Keith Powell:    I grew up in Southern California; I now reside in Miami Florida

LuxExposé:   Does your geographical location fit your style of design?

Keith Powell:    Interesting question and the answer is yes and no. Yes in the sense that I am very versatile and I fashion a look around the needs and desires of that particular client, and no because I love a very eclectic look. Here in the United States we are spoon fed an ideal of design which usually tends to be very homogenized and a little flat. I try in every project to push my clients a little bit beyond their comfort zone. This will ensure a design everyone can live with and something unique that no one else will have! 

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LuxExposé:    What determined your passion for design? Tell us about the moment when you decided this is the way to go and this is your calling.

Keith Powell:   As I have always said I didn’t choose Interior Design, it chose me! I came to Florida to study Marine Biology; fortunately I had zero talent for math! So I was offered a job doing window display for Ralph Lauren. After a few weeks then it was obvious I had a talent for putting things together, so I left Ralph Lauren and opened a window display company. A few years later I received offers from clients to do homes and the rest is history!

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LuxExposé: What preparation did you take to launch your own company and what were the challenges?

Keith Powell:  Back when I started my company it was a little easier to fly by the seat of your pants! Honestly I just dove in, leap before you look! (The attitude of most 22 year olds) It was a bit of luck, talent, extremely hard work and long hours, I never really looked back.

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LuxExposé: What has been the most unique and rewarding job for you to date?

Keith Powell:   I have several that I can think of, one that really stands out is a small project I did for a family in Fort Lauderdale who had a very small budget, and 3 beautiful little angels that stole my heart. It was such a pleasure transforming their family room and bedrooms to something magical! The reaction during the reveal was intense; I still remember the big smiles and tears of joy when they saw exactly what they dreamed of when we met come to life. It was a very satisfying experience to know I made a real difference in this family. It’s always a great day when you know you’ve your client happy.

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LuxExposé: What is the most frustrating aspect of your job as a designer? And the most rewarding one?

Keith Powell:  The most frustrating thing is when you get hired to do a project with a great presentation that the client loves, only to be micro managed before the process is done. Sometimes you have to wait and see the finished results.  

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Hands down the most rewarding aspect of my job is seeing the look on the clients face during the reveal. I arrange for my clients to leave the home during the install phase which is usually only a couple of days. When they return they are blown away by their new environment. It’s absolutely priceless!

LuxExposé: How has the economy affected your work?

Keith Powell:  The economy has wreaked havoc on most designers I know, the most important thing I have done to survive is to adapt to the present situation. I have always been able to work differently than most designers because of my display background which has been an invaluable tool for me. I work quite and filter information from a different aspect than most people. One of my favorite quotes from my personal hero of Design; Elsie de Wolfe…….”Simplicity, suitability and proportion.”   It’s the hardest thing to achieve yet the most effective in conveying the story you are trying to tell. 

LuxExposé: What’s your approach to communicating and interacting with clients for interiors?

Keith Powell:  I like to spend a lot of time to really get to know them; Jeff lewis had it right when he said it’s like dating! I “go steady” with my clients and get to know the most personal details of their lives. This is a sure fire way of creating an understanding of how they live their lives and how best to design around their needs.

LuxExposé: Do you have any current  projects that are keeping you the most engaged?

Keith Powell:   I am working on a large Soho loft in New York City that requires a lot of attention. The client is a lovely couple that lives in California. Working in NYC can be very complicated! 

LuxExposé: What inspires you today?

Keith Powell:  I love to travel and just about every week i find myself on an airplane. It’s great to get a change of environment and see other places. I get to meet so many interesting people and that for me is the best inspiration to draw from.

 

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