Oscar-winning actor Jared Leto stars in the steamy new campaign for Gucci Guilty along with models Julia Hafstrom and Vera Van Erp. Actor, musician and creative pioneer has been selected by Gucci Creative Director Alessandro Michele to become the new face of fragrance back in December and now tea re able to see the result of the fruitful work.
The 2 minute 30 second Gucci Guilty fragrance campaign was shot in Venice, Italy, under Alessandro Michele’s creative direction. Director Glen envisions Jared Leto alongside models Julia Hafstrom and Vera Van Erp as the trio that indulges in exploring each other and their surroundings in a liberated expression of sexuality.
You never know how people are going to react but it is certainly something I am very proud to be a part of. I have an incredible amount of respect for the people involved. Alessandro’s a true maverick. He is a genius and someone who’s taking something and turning it on its head in such a powerful way that he is making us all ask questions of what is possible and I think that is really hard to do: to take an iconic brand like Gucci and to show us something unexpected. – Jared Leto
The iconic Gucci Guilty Pour Femme is a warm yet striking oriental floral scent with hedonism at its heart. The middle notes are lilac and geranium, peach and the patchouli, which is the hallmark of Gucci fragrances. Gucci Guilty Pour Homme makes use of lemon, lavender and patchouli and orange blossom.