This series of films will serve as a new platform for the the arrival of the New Rolls-Royce Phantom in 2018. The moment will also celebrate the beginning of the second chapter of the remarkable story of Rolls-Royce since its renaissance began in 2003 at the marque’s centre of luxury excellence in Goodwood, West Sussex.
“The Spirit of Ecstasy” uses cutting edge motion capture and 3D scanning techniques to reproduce one of the fascinating legend of the most recognised luxury icon in the world. The three-minutes-long film starts in 1904, during the time of Belle Époque, a period of regional peace, economic prosperity and technological, scientific and cultural innovations. The film tells about years when Rolls-Royce was “taking the best that exists and making it better” for its wealthy and discerning clientele. Passionate in their quest to create “the Best Car in the World”, Rolls and Royce perfect and secure the fundamentals of their great brand that endure to this day: an unparalleled combination of pace, elegance, engineering, comfort and handcraftsmanship.
“Only when this perfection is secured does the resulting Rolls-Royce Silver Ghost merit the muse’s approval; an approval that comes in the shape of the iconic “Spirit of Ecstasy”. This ecstatic status of perfection finally allows it to carry the ‘Flying Lady’ on its prow, a fact that has endured for every Rolls-Royce since, and will do into the future. A muse that leads the dreamers, visionaries, innovators and those leaders who make our world turn.”