For the summer season Loewe collaborates with a 1970’s Icon – an Ibizan boutique called Paula’s Ibiza to create an exclusive capsule collection. Revisiting iconic designs and prints, the collection celebrates the artistry of the founders and a cultural phenomenon whose indelible legacy marked a generation with pieces that express the fun, art and glamour of the Ibizan way of life.
The new Loewe x Paula’s Ibiza collection was inspired by memories of Loewe Creative Director Jonathan Anderson about his childhood trips to the Balearic island. The Spring/Summer 2017 capsule collection was conceived with Armin Heinemann, co-founder of the Spanish brand, who provided Loewe with original prints from the archive.
Paula’s Ibiza best-sellers, crêpe tops, skirts and dresses, have been reimagined in a capsule collection that unifies the essential qualities behind Paula’s – harmony, exuberance and freedom – with Loewe’s core values of functionality, modernity and superior craftsmanship. The outfits are offered in colors ranging from saffron to vivid turquoise. Accessories include versions of Loewe’s popular Puzzle bag and T Pouch featuring a colorful parrot motif. Fitting for life on an island, there are also towels and espadrilles.
To celebrate the collaboration, Loewe and M/M (Paris) are producing a limited-edition publication including an exclusive essay about Paula’s and featuring images shot by Jamie Hawkesworth, available online from iTunes.