Mad Paris X colette Collaborate on “Who Cares Edition” of the Rolex Milgauss

Famous Parisian boutique colette has teamed up with Mad Paris, the firm that specializes in the customization of luxury watches, to create a limited edition of Rolex Milgauss timepiece. Dubbed “Who Cares Edition”, the watch is made of stainless steel and features a custom white face and colette’s signature blue tone applied to text that reads “Who cares, I’m already late” and to a haphazard jumble of numbers.

Mad Paris X colette Collaborate on "Who Cares Edition" of the Rolex MilgaussThe Rolex Milgauss watch was introduced in 1956. It borrowed its name from the Latin mille, which means one-thousand, and gauss, the unit of a magnetic field. The timepiece was designed to meet the demands of the scientific community and is capable of withstanding magnetic fields of up to 1,000 gauss. The major innovation at the heart of the Milgauss’ incredible resistance to magnetic interferences is the shield protecting the movement.

The Milgauss is only available in 904L polished stainless steel, an alloy that is extremely resistant to scratches and corrosion. Aside from its resistance to magnetic fields, the Milgauss’ most extraordinary feature is its lightning-bolt second hand, a unique feature in the Rolex lineup that was originally introduced with the 6541 Milgauss model. In a similar way, the second hand of Mad Paris X colette “Who Cares Edition” watch has been replaced by a lightning bolt.

Mad Paris X colette “Who Cares Edition” is limited to just five individually-numbered pieces and is available here for $18,200.



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