Illumination of Luxury

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Affinity Marketing – Affinity Marketing is a highly targeted form of marketing. It allows brands access to each others’ wealthy clients. Affinity Marketing works particularly well between luxury brands. Reaching a target demographic through traditional methods such as mass advertising and PR can be ineffective especially when it comes to a niche market. Sharing business initiatives and ideas in a structured, professional environment can produce valuable results, dramatically increases the potential for gaining new clients and delivering a return on investment which far outweighs that of traditional marketing methods. Although many luxury brands understand the benefits of Affinity Marketing, most don’t really know how to make it work effectively. This is where we come in and our track record speaks for itself since 2009. Here are some of the affinity marketing activities we have found work really well for us and our clients. –

  1. – Joint B2B & B2C Events
  2. Strategic Brand Alignment
  3. Product Placement
  4. Co-Branding
  5. Media Share
  6. Our Lux Card Program
  7. Referrals and word of mouth

Creative – We create unforgettable and intimate events bringing together socialites and taste makers at select venues. Our Lux Card which is only available to a chosen few helps us facilitate the  creation of our unique high profile events that will allow your brand direct communication with a hard to reach target audience. Our events are also a strategic way of rewarding brand faithfuls and makes them feel appreciated. Our company Del’lux City Group LLC has acquired solid relationships over the years with many local and global luxury brands. We are thrilled to utilize our Affinity Marketing experience and pair them up to create these unique experiences.

Our abilities at De’lux City Group has established itself as the most aggressive of companies operating in the niche area of luxury affinity marketing. Through private, membership only, city based networks, De’lux City Group successfully operates by creating exclusive relationships between many of the cities most respected and experienced luxury establishments. Our strength is in the ability to create these partnerships, one-of-a-kind sales and showcase events, collaborative events, product placement, privilege and reward programs, combined with the skill and knowledge of marketing and advertising by our partners at (GIAA) Genius Advertising Agency. Our bottom line is to get you the right customer and demographic period. We host events that lead to sales, for our team this is not a job it’s a lifestyle.

De’Lux City Group – De’Lux City Group’s exclusive events in conjunction with our city based interactive luxury guides set us apart from any other luxury media outlet in the world. Our events will facilitate the natural invigoration of creativity that emerges through conversation and the relaying of shared experiences, leading to the generation of new business ventures, sacred friendships and ideas. Our events will only take place in unparalleled chic, high-class elite locations. This has created an atmosphere that will define De’Lux City Group as the pinnacle of not only aesthetic, but also intellectual and social refinement. Never before has an idea like this come to fruition and we would like to formally and officially offer the opportunity to be a part of our forward movement. Affiliation with De’Lux City Group will provide a discerning but highly effective marketing campaign.

 

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