Rosewood Hotels & Resorts is launching a new global advertising campaign developed in partnership with Studio Dangin, a creative agency renowned for its collaborations with the world’s leading fashion, lifestyle, and fragrance brands, including Balenciaga, Balmain, Lancôme, Prada, Alexander Wang, and Vera Wang. The new campaign is a new take on Rosewood’s A Sense of Place philosophy.
The campaign is made of powerful photography and five short films that feature “The Rosewood Regulars” at Rosewood’s newest property in Paris, Hôtel de Crillon. The campaign was shot by Pascal Dangin, CEO and chief creative officer at Studio Dangin. Each photo and film depicts a story unfolding at the hotel, and is anchored by an adjective, evocative not only of the hotel but also of the brand– revolutionnaire (revolutionary), iconique (iconic), audacieux (audacious), diplomatique (diplomatic), and radical.
Olivier Rousteing, the creative director of Balmain, and his friends are featured as “The Rosewood Regulars”, who are an eclectic and sophisticated group of musicians, fashionistas, families, and culture mavens, that represent the brand’s most trusted clientele. The campaign accentuates each guest’s unique personality, showcasing how Rosewood enables guests to be who they want to be, and encourages them to embody their most authentic self.
Launching in September 2017, the campaign encompasses print and digital advertisement placements in key global publications.