Swiss brand of luxury watchmakers Parmigiani Fleurier has created an automative-inspired watch The Bugatti Aérolithe Performance. It is the Bugatti Aérolithe that was originally unveiled in 1935 and vanished the very same year, that served as an inexhaustible source of inspiration to the watch manufacturer. Bugatti and Parmigiani Fleurier have worked together since 2001, that resulted with a collection of exclusive timepieces that take inspiration from the world of cars.
The $22,900 Bugatti Aérolithe Performance is both luxurious and high-tech piece. Its 41mm case titanium case was created using laser technology, to apply finishes beyond the capability of conventional machining. The dial has a diamond-shaped, textured pattern in which the ends of the diamonds are polished in order to create a richer, textured look.
The double tachometer of the watch features km/h indications in red and mph in blue in reference to the signature colors of Bugatti. The Delta-shaped hour and minute hands, the red “1” numeral on the date and the double hand at 9 o’clock all bear the stylistic hallmarks of Parmigiani Fleurier. Other striking elements contribute to the personality of this timepiece, such as the famous lugs featuring the dorsal seam of the Bugatti Aérolithe, the strap inspired by the embossed pattern of the manufacturer’s seats, and the deployant buckle, which is textured to match the dial.
The Bugatti Aérolithe Performance is powered by the proprietary PF335 movement, which boasts a flyback chronograph module. It is decorated with “Côtes de Genève”, a classic finish which complements this round watch, buoyed by the energy of the legendary car which served as its inspiration.
The watch also comes with a black calfskin leather strap.