Patrón Tequila has partnered with Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter, to launch the “Patrón x Guillermo del Toro“, unique tequila and liqueur set.
A multi-dimensional collaboration includes an exquisite package, comprised of two bottles of extraordinary blends of Patrón aged spirits, and the ritual of opening and enjoying it. For the outer package, Guillermo del Toro designed a stark, matte black cover that peels away to reveal a box with carefully detailed black and silver drawings. These drawings were inspired by the “jimadores,” the skilled laborers in Mexico who for generations have hand-harvested and trimmed the Weber Blue Agave that creates tequila. The images depict del Toro’s signature skeletons working in the agave fields.
A warm red and orange color palate inside is juxtaposed to the black and silver exterior of the box. It is illustrated with the pictures the Hacienda Patrón distillery in the Highlands of Jalisco, where agave is transformed into Patrón tequila. The centerpiece glass bottle resembles a fantastical winged creature and, upon closer examination, consists of two bottles. A limited-edition 750ml bottle of extra añejo tequila sits upside down as the “torso,” while the second, a 100ml bottle of aged orange liqueur, sits on top, a skull exquisitely carved into the crystal. The larger bottle contains a remarkable blend of rare Patrón tequilas aged for an average of more than five years in a combination of different new and used oak barrels, while a smaller bottle houses a first-of-its-kind aged Patrón orange liqueur produced from aged Patrón tequila.
The legendary filmmaker also envisioned a ritual for how the tequila should be enjoyed. Alongside the bottle are two candles, which are designed to be placed on a drawer that slides out from the interior of the box. Lighting the candle flames creates an alter, of sorts, where in the middle, one of several bespoke cocktails, also developed in collaboration to highlight these unique spirits, can be set.
The extra añejo tequila in the “Patrón x Guillermo del Toro” blend is characterized by its bright, golden color, with an aroma and flavor of light honey, nuts and raisins, slight vanilla, and oak. The sweet and fruity balanced taste makes way to a long finish of agave and oak. The orange liqueur is medium amber in color, with a distinctly sweet aroma and taste of citrus, clove, light French toast, and caramel.
The original sketches and initial artwork for the project, several years in the making, are included in a hardcover book, “Tomo de la Creación,” inside the box. A limited edition set is currently available at fine spirits and liquor retailers across the country for the suggested retail price of $399.