Pure McLaren Arctic Experience is the brand’s ice driving program that will be held in January 2017, 200 miles into the Arctic Circle in Finland. The world’s only ice driving program to offer the thrill of the multi-award winning McLaren Sports Series, the experience package is custom-made to the driver’s needs to help them achieve their goals, whether that’s handling the Scandinavian flick or building their confidence in challenging driving conditions.
The professional driver coaches at Pure McLaren have joined forces with famous winter testing facility Test World in Ivalo, Finland, to offer one of the most varied ice driving experiences available. Guests will be given a chance to test the multi-award winning McLaren 570S Coupé, tackling a variety of track configurations, encompassing both ice and snow surfaces.
Pure McLaren Arctic Experience includes everything you’d expect from the luxury offering. With the help of local travel provider Luxury Action, the program delivers not only driving delight but also some exciting winter activities: a husky safari and snowmobile expedition.
Accommodation will be provided in the beautiful Jávri Lodge, the former home of the President of Finland. Here guests will enjoy the very best of Finnish hospitality in a remote location nestled within the untamed Lappish wilderness. Built by Urho Kekkonen, the longest serving President of Finland, it is set amongst vast lakes and forests and is in an ideal position for viewing the Northern Lights.
The Pure McLaren Arctic Experience will take place from January 15 to February 3, 2017 and offers groups of up to 14 guests a three night stay. The event is open for drivers and non-drivers, McLaren owners and non-owners and will be the first Pure McLaren activity of a busy 2017 schedule. Prices start from £12,500 (approximately $15,200) per person.