Rémy Martin announced the global launch the “Rooted In Exception” mixed reality experience using Microsoft HoloLens technology. One of the very first HoloLens experiences that is designed for consumers around the world, will debut at a private Rémy Martin party in Los Angeles on June 15 before being introduce to luxury retail stores and events worldwide.
To us, Mixed Reality provides an amazing medium for storytelling. It allows us to reveal our roots, our chalky soil, and our exception by virtually showing it raise from the ground for consumers to see. The breath-taking HoloLens technology further convinces our clients why Rémy Martin is “Rooted In Exception. This innovation project recognizes the prominent role of technology in our lives. Rémy Martin is committed to bring people together for exceptional moments of sharing and celebration. Microsoft’s HoloLens technology came naturally as an immediate innovation answer to sharing these moments in an emerging social space. – Augustin Depardon, Global Executive Director of Rémy Martin.
Created in partnership with Kazendi, Europe’s leading HoloLens development studio, the experience will allow consumers an entertaining yet educational opportunity to learn how Cognac Fine Champagne is produced. The user will stand at a three-dimensional table on which the HoloLens projects elements of Cognac Grande Champagne and Cognac Petite Champagne vineyards. These two regions, of the six, make up the heart of the Cognac region, Fine Champagne. The mixed reality experience is also accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House of Rémy Martin, where he explains the importance of the terroir in the Fine Champagne region.