REX, a platform and in-person service where homeowners list, discover and purchase homes from any device, has partnered with The Momentum Group, the leading WeChat marketing agency in the U.S, to bring luxury properties in the United States to the Chinese audience. The new collaboration allows REX to introduce its vision to the fastest growing luxury property buying market in the world.
The Momentum Group is a WeChat Marketing Agency that is redefining how global brands connect with customers on WeChat. The firm has launched the REX account on WeChatify, the WeChat marketing platform created by TMG and is used by some of the top brands in retail, hospitality and tourism like Grand Hyatt, Hyatt Regency, The Met, Saks 5th Ave, Tanger Outlets and many more. WeChatify enables marketers to access specific information like user attributes and location to refine and optimize their social marketing strategies.
AllTo start using the exclusive REX & The Momentum Group service, the homebuyer needs to add the official WeChat account with ID, LuxuryRealEstateUSA. The Official Account will be the key communication channel between China’s luxury property buying community and REX associates. With a new VR technology, which is utilized to provide an immersive property search experience, the luxury buyer no longer needs to fly to the US to look at the home as they can now experience it first hand on their phone on WeChat. The potential buyer can then schedule a meeting with a REX associate directly on WeChat.