Rolls-Royce “Dawn – Inspired by Fashion” Makes a Statement at Auto Shanghai 2017

Roll-Royce “Dawn – Inspired by Fashion” has made its Asian debut at the 17th Shanghai International Automobile Industry Exhibition, Auto Shanghai 2017. Besides showcasing the most social of super-luxury drophead motor cars, Roll-Royce has showcased the Wraith Black Badge and Ghost Black Badge and an exclusive Bespoke model for the China market, Ghost Sartorial Collection.

Rolls-Royce and the world of Haute Couture have long been bound by a common philosophy – taking the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of our clients’ taste and lifestyle. – Leon Li, Director of Rolls-Royce Motor Cars, China

Rolls-Royce Bespoke designers led by Design Director, Giles Taylor, have chosen the palette of Andalucian White upon which to base three vibrant colors of the soft-top roof – Mugello Red, Cobalto Blue or Mandarin. At Auto Shanghai 2017, the special edition of “Dawn – Inspired by Fashion” was dressed in the Mugello Red colour scheme. On the outside, Dawn’s Andalucian White is beautifully accented by a Mugello Red coachline hand-painted by master craftsmen.

Rolls-Royce "Dawn – Inspired by Fashion" Makes a Statement at Auto Shanghai 2017The classic black and white color scheme dominates the interior of Dawn. The Piano White dashboard is finished with aluminium particles, resembles the metallic fabrics seen on this year’s catwalks, whilst the car’s coachline, steering wheel, seats and door pockets are adorned in Mugello Red. The door pockets are lined with fine silks, featuring an abstract representation of the Spirit of Ecstasy with each emblem set precisely at 55 degrees to complement the lines of the door.

Rolls-Royce "Dawn – Inspired by Fashion" Makes a Statement at Auto Shanghai 2017The contrast color scheme used on “Dawn – Inspired by Fashion” is the latest trend seen on many catwalks in London this year. The inspiration comes from Neo-Plasticism, also known as De Stijl, evolved by Dutch Artist, Piet Mondrian, which is one of the three major schools of modernism design.


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