American luxury lifestyle brand Shinola is launching the Gomelsky collection, its first women’s luxury watch line. It is comprised of three design families and includes 31 styles which are priced from $700 to $3,750 and is scheduled to be available in November. Gold tone watches are plated in Asia, and are assembled at Shinola’s factory in Detroit.
From the beginning, women’s has been a huge part of the brand. It felt like this has always been a very classic women’s brand, even though we started out in men’s. Women have always been part of the goal of how we will grow. – Daniel Caudill, Shinola’s Creative Director
Shinola also tapped American jewelry designer Pamela Love to create jewelry pieces inspired by the signature style of the brand’s watches. She has created a range of 55 sleek styles, including necklaces, lockets, earrings, bangles and rings, that look to the coined edge of Shinola dials and the buckles of its watch straps for design features.
The prices for jewelry range from $120 to $8,000 depending on the material they are made of like, sterling silver, 14-karat gold, opals, tiger eye, onyx, mother-of-pearl and diamonds that are conflict free and sourced in India. All the jewelry is designed in New York and manufactured in Los Angeles.
Shinola has confirmed that Neiman Marcus and Nordstrom have signed on as third-party stockists for the jewelry and Gomelsky watches. Each piece will be available for personalization with Detroit-based brand currently offering machine engraving services, to be conducted in its headquarters.