St. Regis Hotels & Resorts and Vilebrequin Launch Red Snapper Swimwear Collection

In collaboration with St. Regis Hotels & Resorts, the celebrated St-Tropez swimwear brand Vilebrequin has put a playful spin on the famous St. Regis Bloody Mary cocktail, with a one-of-a-kind swim trunk design featuring a spirited and family friendly Red Snapper fish pattern, a whimsical wordplay of the coktail’s nickname, the Red Snapper. Available in men’s and children’s sizes and exclusively retailed by St. Regis, the collection is perfect for fathers and sons alike. The items can be purchased exclusively at St. Regis Hotels & Resorts around the world, from the Maldives to Bal Harbour to Bora Bora. The Vilebrequin Red Snapper Trunks for St. Regis Hotels & Resorts retail for $250 (men’s sizes), $120 (boys 2-8) and $140 (boys 10-12).

St. Regis Hotels & Resorts and Vilebrequin Launch Red Snapper Swimwear CollectionThe pattern on the exclusive swim trunks features illustrations of a red snapper in bright hues of red and orange, with a softer blue background. When designing the trunks, Vilebrequin drew inspiration from one of St. Regis’ most iconic symbols, the Red Snapper cocktail, a recipe perfected in 1934 when St. Regis bartender, Fernand Petiot served the first Bloody Mary at the flagship hotel’s King Cole Bar in New York. Its name was considered to be too vulgar for the hotel’s clientele, so it waswas rechristened the Red Snapper. As one of the most popular and adapted libations in the world, the Red Snapper continues to represent the heart and history of The St. Regis Hotels & Resorts.

Widely regarded as the authority on men’s swimwear, Vilebrequin is the ultimate reference for the sophisticated and demanding man who wishes to combine casual elegance with humor, originality with impeccable taste and quality. A like-minded brand that recognizes the importance of heritage and quality, Vilebrequin is an impeccable and  stylish complement to St. Regis Hotels & Resorts.


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