TAG Heuer is proud to announce that Tom Brady, star quarterback of the New England Patriots, and four time Super Bowl champion, is now part of the brand’s family.
TAG Heuer and Tom Brady celebrated the announcement in New York City on Tuesday night at the launch event for the Carrera – Heuer 01. Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, called the night’s special guest onstage and surprised attendees by officially introducing Brady as a TAG Heuer ambassador.
Brady presented the new Carrera – Heuer 01, a timepiece that honors the brand’s heritage and symbolizes the evolution of the Calibre 1887. The Carrera – Heuer 01 is the first of a new collection that will feature a new case, construction, design and calibre. The dial side reveals the chronograph controls and an openwork date disc while the case-back includes a red column wheel, and a skeleton chronograph bridge.
The piece features a new generation TAG Heuer case, made from steel for greater shock resistance. The construction has progressed from the traditionally used single piece to a modular with twelve different components, allowing for an infinite combination of materials, colors, treatments and finishes. The look is finished with a black perforated rubber strap.
“I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carrera 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I’ve now come full circle with this admired company” – Tom Brady