Veuve Clicquot Marks the 140th Anniversary of Yellow Label

In 1877, Maison Veuve Clicquot became a true innovator by dressing its bottles in a yellow label, an unusual color for the time. The ‘V.Clicquot P. Werlé’ Yellow label trademark was registered on 12 February 1877. Customers demand this distinctive, original label, which was to become one of the main distinguishing features of bottles produced by the House. The instantly recognizable label on all Veuve Clicquot brut Yellow Label champagnes marks its 140th anniversary this year.

Veuve Clicquot Marks the 140th Anniversary of Yellow LabelAfter accepting a minimalist white label, a first in the world of champagne, the brand quickly took another step forward and decided to label the bottles with a color that would distinguish them from other cuvées. And thus the famous yellow label was born in 1877. Over the years the label took on a more intense, almost orange hue, making it easier to recognize Veuve Clicquot champagne in dark wine cellars. In 1945, Veuve Clicquot Ponsardin Sec was renamed Veuve Clicquot Ponsardin Brut, dressed in the Yellow Label we know today, carrying on a tradition that thrives 140 years later. 

Veuve Clicquot Yellow Label Brut has been the symbol of the House since 1772. A perfect balance between power and finesse, its complexity comes from the predominant presence of Pinot Noir and Reserve Wines. It showcases our superb vineyards and the consistent style of our House.

The distinctive yellow color quickly became synonymous with Maison Veuve Clicquot. In 2014, to celebrate this major innovation in the history of the Maison, Veuve Clicquot has revisited its iconic label while of course retaining the essence…yellow.


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