Korean beauty leader, Vitabrid C12, launched their Vitamin C driven skin and haircare products in Barneys New York stores and on Barneys.com, the exclusive U.S. retailer of the brand. It becomes the first Korean beauty brand to ever be launched exclusively at Barneys.
Vitabrid C12 is a brand-new, proprietary form of active Vitamin C being used for the first time in hair and skincare. The line is based on the creation of Vitabrid CG, a brand-new proprietary complex which was certified as a new material by the International Cosmetic Ingredient Dictionary. Vitamin C is very useful for the skin: not only it brightens skin tone but also enhances collagen levels and produces an antioxidant effect. For hair, it can strengthen thinning and weakening strands, prevent hair loss, and protect the scalp from UV exposure. Vitamin C is the most definitive and the safest substance for boosting collagen synthesis in the scalp, improving metabolism and making hair stronger.
Vitabrid CG, that was developed at South Korea’s prestigious Ewha Woman’s University, is the main component of Vitabrid C12. It specializes in delivering active Vitamin C in a stable form through the use of a patented Layered Double Hydroxide (LDH) Technology. This proprietary organic-inorganic hybrid technology encapsulates active Vitamin C between bio-friendly mineral layers to deliver active Vitamin C continuously for over 12 hours, deep into the skin and scalp, down to the dermis.
Korean beauty brand received the Trendsetter Award at Cosmoprof North America, an award given to companies with the potential to lead future trends. Monde Selection of Belgium, also known as the Nobel Prize in the field of cosmetics, chose Vitabrid SKIN and HAIR as the Grand Gold Award winners in 2016 and 2017. The brand has won other prestigious awards globally over the last two years.
The brand’s bestseller is Vitabrid C12 FACE Brightening Powder ($60): a 12-hour global innovation that continuously supplies Vitamin C to the skin (24-hour vitamin C delivery if used twice a day). This powder form Vitamin C cosmetic is mixed on the spot with any liquid skincare product or water to assure most effective use. This highly potent Vitamin C complex helps brighten and minimize fine lines and wrinkles through collagen synthesis. Available in store and online, the line offers additional acne, anti-aging, hair loss/regrowth and scalp health solutions