PUMA and BMW M Motorsport have joined forces to celebrate the enduring legacy of legendary artist Roy Lichtenstein. This innovative partnership marks the 100th anniversary of Lichtenstein’s birth, fusing the worlds of automotive, art, and fashion to create a unique capsule collection. By bringing Lichtenstein’s iconic BMW Art Car to life through PUMA’s distinctive style, the collaboration pays homage to the artist’s groundbreaking work, captivating a new generation of art and fashion enthusiasts.
The roots of this collaboration trace back to 1977 when Roy Lichtenstein, an American Pop artist, transformed a BMW 320i Turbo into a mobile masterpiece. This third BMW Art Car featured Lichtenstein’s signature “Ben-Day dots” artwork, creating a visual spectacle that conveyed the illusion of a moving landscape. The design, symbolizing the sunrise and sunset, commemorated the twenty-four-hour race at Le Mans, where the car secured 9th place overall and first in its class, solidifying its status as an artistic triumph in the motorsport arena.
Now, the spirit of Lichtenstein’s iconic Art Car is reborn in a limited-edition capsule collection that seamlessly blends his artistry with the dynamic essence of PUMA and BMW M Motorsport. Designed to reflect the racing spirit and artistic innovation that define the BMW Art Car project, the collection pays homage to an artist who constantly blurred the lines between high and low art.
The carefully curated collection includes a full outfit comprising a jacket, pants, tee, cap, and PUMA Suedes. Each piece is meticulously crafted to showcase the captivating design elements inspired by Lichtenstein’s BMW 320i Turbo Art Car. The visual language of “Ben Day dots” and a vibrant color palette come together to create a striking and memorable ensemble that captures the essence of both art and motorsport.
The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is destined to be a collector’s dream. Available in selected PUMA stores and online via puma.com, this limited-edition capsule invites enthusiasts to own a piece of automotive and artistic history. The collaboration not only commemorates Roy Lichtenstein’s centenary but also ensures that his groundbreaking work continues to inspire and captivate generations to come.
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