An American artist, entrepreneur, actor, and fashion icon A$AP Rocky launches his whisky brand Mercer + Prince. The new blended Canadian whisky is created and developed in partnership with Global Brand Equities and E. & J. Gallo. Aged in American white oak barrels and influenced by Japanese Mizunara oak, this whisky is housed a two-cup bottle.
I’m so excited and grateful to finally introduce Mercer + Prince to the world. I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned. Fortunately, I found those partners in Global Brand Equities and Gallo. I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and respecting industry traditions. The bottle I designed is made to connect with the contemporary consumer. Mercer + Prince is smooth in taste, disruptive in packaging and close to my heart in name. It’s accessible to all and appeals to a diverse audience, which was very important to me. – A$AP Rocky
Mercer + Prince refers to two of A$AP Rocky’s favorite cross streets in New York City, where people different backgrounds intersect and come together.
The bottle is encased with two cups on either end, giving consumers the opportunity to immediately open the bottle and enjoy a drink for themselves and a friend. Such a functional design allows the bottle to sit vertically or horizontally on a bar or table.
Mercer + Prince whisky is distilled, aged over four years in American white oak barrels, and blended in Canada. It emits fruit aromas with brown sweet whisky undertones that come from the ex-Bourbon barrels used in the aging process. Mizunara oak creates smooth dark caramel and vanilla notes as well as intense hints of baked apple and cinnamon.
Mercer + Prince will be available online for exclusive pre-release through ReserveBar in participating states on March 24th and available in retail later this summer.
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