Zenith announced its partnership with the number one quarterback and the Most Valuable Player in the NFL Aaron Rodgers. Rodgers has set many records, and led his team, the Green Bay Packers, to victory in Superbowl XLV.
I couldn’t be more thrilled to join Zenith as its ambassador. I love how this brand is always pushing boundaries and literally building the future of watchmaking. What really moved me with Zenith is how they’re always working to inspire young men and women to go out there to reach for the stars and turn their dreams into reality. – Aaron Rodgers
Watchmaking and football share the quest for precision. Rodgers is a leader in precision on the field as he must be absolutely accurate when passing the ball. In this game time takes on new meaning: a quarterback can have just seconds to find an open player and make a game-winning throw. Zenith has been a leader in the watch industry for over 50 years thanks to its famed El Primero chronograph movement, which measures time to an incredible 1/10th of a second.
Aaron Rodgers is undoubtedly a name that will go down in sports history for fundamentally changing the game of football. His focus, determination, and relentless ambition to always outdo himself and lead his team to spectacular victories have made him someone to admire and look up to. Aaron has reached his star, and changed the game while doing it, but remains incredibly humble and charming when he’s off the field. On behalf of Zenith, I’m honored to welcome Aaron Rodgers as our new brand ambassador. – Julien Tornare, CEO of Zenith
Rodgers’ commitment to excellence and precision makes him the perfect ambassador for Zenith’s Chronomaster Sport watch campaign, which features its renowned El Primero column-wheel chronograph caliber. This innovative 1/10th of a second chronograph allows for incredibly precise timekeeping. The dial is clean and legible, with three different-colored counters and a date aperture between 4 and 5 o’clock. The automatic movement has an increased 60-hour power reserve and a new star-shaped oscillating weight with satin finishings, which is visible through the open case-back.
The Chronomaster Sport will be available for purchase through Zenith’s online boutique and at authorized retailers worldwide.