In celebration of its “Time to Reach Your Star” philosophy, Zenith unveiled a new campaign featuring its brand ambassador and four-time MVP Aaron Rodgers. In the campaign, the American football quarterback for the Green Bay Packers of the National Football League speaks about leadership and empowering others to reach their dreams.
In the video, Rodgers can be seen wearing Zenith’s Chronomaster Sport watch, a symbol of the brand’s pursuit of the highest level of precision. The watch is fitted with a renowned El Primero automatic column-wheel chronograph caliber and displays an innovative 1/10th of a second chronograph on the ceramic bezel. The legible dial has three different-colored counters and a date aperture between 4 and 5 o’clock. Boasting a 60-hour power reserve, the automatic movement aslo features a star-shaped oscillating weight with satin finishings, which is visible through the open case-back. The Chronomaster Sport is available in stainless steel or rose gold with a black or white lacquered dial, or in bi-color stainless steel and rose gold with a silver-toned dial.
Announced at LVMH Watch Week 2021, Rodgers’ partnership with ZENITH is based on the shared values of perseverance, discipline, and absolute precision. These core traits are evident through Rodger’s remarkable 2021-2022 season, and Zenith’s introduction of a 360-degree “Master of Chronographs” platform. The star continues to challenge himself to play at the highest level as he enters his 18th professional season. Zenith Chronomaster Sport worn by Rodgers in the campaign, represents a great example of leadership in the field of watchmaking.
I think a great leader is someone who can unapologetically be themselves, someone who can speak their truth with compassion and kindness. The best leaders know when to speak up, when to be quiet, when to lead from the front, and when to step aside and empower someone else to lead. – Aaron Rodgers
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