In a delightful fusion of cocktail culture and olfactory allure, Absolut & Kahlúa are shaking up the holiday season with the release of Blend No. 83 – a fragrance that captures the essence of the iconic Espresso Martini. This limited-edition olfactory creation not only celebrates the timeless union of Absolut and Kahlúa but also pays homage to the ’80s, an era that continues to influence everything from fashion to holiday trends.
The Espresso Martini, born out of a unique request in a London bar in 1983, has evolved into a cocktail with a rich history and a devoted following. According to a recent survey, 91% of Espresso Martini enthusiasts feel an irresistible pull when they catch the scent of espresso or coffee in a bar. For many, it’s the preferred holiday libation, and what better way to embrace the festive spirit than with Blend No. 83, the world’s first Espresso Martini eau de parfum.
Matt Foley, Vice President Marketing at Absolut & Kahlúa, expresses the sentiment shared by Espresso Martini aficionados: “Like most Espresso Martini aficionados, we can’t get enough of the cocktail’s velvet warming flavor profile. This holiday, we want to spread Espresso Martini cheer, and what better way to get people in the mood than with the must-have scent (and cocktail) of the season?”
The collaboration with Imaginary Authors, a trailblazer in perfumery, brings forth Blend No. 83, a fragrance boasting notes of Dark Chocolate, Sugarcane Rum, Arabica Coffee, Velvety Foam, and Night Musk. These elements come together to create a sensorial experience reminiscent of sipping on the perfect Espresso Martini. The decadent, complex, and utterly irresistible scent is designed to evoke memories of holiday celebrations with friends and family.
Josh Meyer, Perfumer & Owner of Imaginary Authors, remarks on the fragrance, stating, “Our fragrances are known for conjuring and creating memories, and what better memories than celebrating the holidays with friends and family over an Espresso Martini? Like the iconic cocktail itself, this first-of-its-kind fragrance inspired by Absolut and Kahlúa is decadent, complex, and utterly irresistible, making for a surprisingly wearable experience.”
Absolut & Kahlúa, known for their pivotal role in Espresso Martini history, have taken the classic favorite to new heights by transforming it into a signature scent. Blend No. 83 is now available for pre-order, priced at $105, with a complimentary crystal martini coupe-like bottle included while supplies last. Shipments are set to begin in early December, just in time for the holiday season.
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