Armand de Brignac, the epitome of luxury champagne synonymous with extraordinary occasions and unforgettable moments, has kicked off the Ace of Spades Brut Gold Experience – a one-of-a-kind experience as part of Beyoncé’s RENAISSANCE WORLD TOUR. Renowned for its ability to elevate celebrations to new heights, Armand de Brignac was the natural choice to toast to success and revel in style.
As the tour travels across Europe and North America, a specially crafted Armand de Brignac viewing platform has been unveiled, offering an intimate setting for a select group of VIP guests. In the heart of London, esteemed attendees included the likes of Shawn ‘JAY-Z’ Carter, the talented actor Damson Idris, chart-topping singer Jess Glynne, and Real Madrid’s forward, Vinícius Júnior. Inspired by the iconic metalized bottle that houses Armand de Brignac champagne, the space exudes elegance with a bespoke gold wrap, creating an opulent ambiance for guests to relish in.
At the center of the experience lies a meticulously designed bar, where patrons can savor the flagship cuvée Brut Gold. This exceptional champagne is a blend of multiple vintages, expertly crafted to showcase vibrant fresh fruit notes alongside layers of delightful complexity. The Armand de Brignac viewing platform offers an unparalleled opportunity for attendees to indulge in this exquisite libation, perfectly paired with the captivating performances of Beyoncé’s RENAISSANCE WORLD TOUR.
The Ace of Spades Brut Gold Experience, brought to life by Armand de Brignac, will continue to accompany the remaining tour dates across Europe and North America. This exclusive offering ensures that friends of the esteemed champagne Maison will enjoy unparalleled access to one of the most highly anticipated live performances of the year. By seamlessly merging the artistry of Beyoncé with the magnificence of Armand de Brignac, this collaboration promises an unforgettable sensory experience that celebrates excellence, creativity, and the spirit of achievement.
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