adidas and Beyoncé’s IVY PARK unveiled their latest collection called PARK TRAIL that draws inspiration from the resilience of the outdoors, the spirit of the streets, and the possibilities of the future. The new drop features distinctive looks with inclusive and gender-neutral sizing in fashion styles, performance gear, footwear and accessories.
Built around the idea of getting lost, then discovering yourself through your own PARK TRAIL, the campaign depicts cast members in a contrasting urban environment that features natural and unnatural elements infused with inspiration from hip-hop 90’s culture. It stars entertainer and global superstar, Offset and his son, Kodi, supermodel and actress Devon Aoki and rising star rapper/singer Ice Spice, Japanese Instagram star and fashion icon/model, Coco Princess, American NFL Football sensation Jordan Fuller, NCAA artistic gymnast Nia Dennis and professional American soccer player Dani Weatherholt, and professional skateboarder Diego Nájera.
The PARK TRAIL apparel looks re-think classic outdoor styles and interpret them through elevated fabrics, powerful iconography, prints, sequins, camouflage, incorporating utilitarian convertibility. Conceived for function and fashion, the collection’s palette excites with colors that include Sol Ange (solar orange), Mojave (focus orange), Lake-Her (legacy indigo), Denali Green (wild pine), Yosemite (purple), White Sands (cream white), Pynes (pulse lime) along with a signature Canyon print (camo print).
PARK TRAIL’s footwear is a new take on well-known IVY PARK classics. The IVY PARK TT2000 basketball shoe is available in two exciting colorways. PARK TRAIL’s footwear is locked down by modern textures, exclusive prints, graphic modular accents, and vibrant colorways, ensuring you’re ready for the formidable journey ahead. The line includes fully convertible backpacks, bags and hats that are beautifully crafted with utilitarian accents.
The IVY PARK kid’s collection features stylish and versatile sportwear, outerwear and accessories.
The line is available in adidas stores and online at adidas.com/ivypark on February 9th and February 10th in select partner stores, globally.
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