Agent Provocateur AW16 stunning campaign is fronted by the Australian model, actress and musician Abbey Lee Kershaw as its incandescent modern muse. The campaign also celebrates the 20th birthday of British lingerie retailer. The Agent Provocateur AW16 was shot by high fashion photographer Mario Sorrenti who wanted the ads to concentrate on needs, lifestyle, work, rest, and playtime of the modern woman.
The Agent Provocateur AW16 campaign includes a series of simple yet sultry black and white images featuring Abbey Lee Kershaw as Sorrenti’s “modern muse.” The campaign was styled by George Cortina and sees the model showcasing a range of pieces from AP’s Autumn/Winter 2016 collection like French knicker, a fishnet bra, a stretch lace Audrey set and a Deziree corset and outfit made from rubberised French Chantilly.
“I was completely starstruck to work with Mario,” says Creative Director Says Sarah Shotton. “I’ve never seen anyone work in the way that he did. He loves the brand and that really came through; he wanted to strip everything back — nothing but Abbey, the underwear, and that electric magnetism between them. It was an intensely sexy shoot.”
The alluring Agent Provocateur AW16 Campaign will run in September issues of U.S. and British Vogue, W and Love magazine, that will be offered for purchase in August.
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