Specifically for Holiday Season, Agent Provocateur has launched the social media campaign WhatsApp Ménage A Trois, which is available on WhatsApp Messenger between 6 December and 17 December. The British luxury lingerie brand invites couples to join an exclusive, world-first consultation and shopping experience via mobile. With an Agent’s expertise at the customer’s disposal, ladies and their special someone are sure to find the perfect presents this festive season.
To participate in the WhatsApp Messenger WhatsApp Ménage A Trois service, add the number 07916969690 and the AP Agent will be available to chat with you and your partner between 6 and 9 December from 6 to 8pm; on 10 December between 10am to 12pm; between 13 to 16 December during the hours of 6 to 8pm and on 17 December from 10am to 12pm. A dedicated Agent will join you both on free messaging app, WhatsApp, to deliver personal advice and recommendations. It’s easy, free, and totally tailored to you.
The social media campaign WhatsApp Ménage A Trois was developed collaboratively with Cult Ldn, London-based digital communications agency. The service is a rather innovative step into using the messaging platform to drive a campaign, taking advantage of the group chat function on WhatsApp to provide a personal shopping and recommendation-based service.
The digital agency Cult Ldn has created Agent Provocateur’s Christmas campaign Naughty or Nice that is built around a dual-sided interactive video which showcases women’s duality.