New York City’s iconic skyline is home to many architectural marvels, and among them stands 53 West 53, an awe-inspiring skyscraper designed by celebrated French architect Jean Nouvel. Perched above the Museum of Modern Art, this luxury condominium has recently announced an exciting addition to its exclusive lifestyle partnership program – none other than the renowned facialist, Aida Bicaj.

For nearly three decades, Aida Bicaj has been a leading expert and influencer in the skincare industry, making her a trusted authority in the field. As a respected ambassador and pioneer for Biologique Recherche, she has played a vital role in introducing the iconic French skincare brand to the vibrant streets of New York City. Bicaj’s expertise in personalized skincare treatments has garnered praise, as she skillfully incorporates Biologique Recherche’s acclaimed techniques and products into her spa offerings, making her establishment a coveted destination for skincare enthusiasts. Through her extensive research, Bicaj has carefully curated a selection of therapeutic-grade products exclusively from trusted companies. Each product has undergone rigorous quality tests, ensuring they are made with all-natural, non-toxic ingredients. This commitment to quality and safety sets her apart as a conscientious and reliable practitioner.
In her pursuit of excellence, Bicaj employs top-of-the-line European-made facial machines, which further enhance the effectiveness of her treatments. However, she recognizes that her most valuable tools are her own intuition, hands, and keen eyes, honed by years of experience and a passion for the art of skincare.

With an impressive clientele, including high-profile figures like Aerin Lauder, Mary-Kate and Ashley Olsen, and Sienna Miller, her expertise is sought after by celebrities, models, and the international elite. Now, the top facialist brings her unparalleled services and spa experience directly to the residents of 53 West 53, making this partnership a truly remarkable venture.
Marking her spa’s first collaboration with a residential building, Aida Bicaj’s partnership with 53 West 53 is set to revolutionize the concept of luxury living. Through this exclusive relationship, residents gain access to a dedicated spa treatment room within the 15,000-square-foot Wellness Center at 53 West 53. The Aida Bicaj team will offer personalized skincare treatments, making it a truly unique offering within the building.

Residents will also have the option to access preferential appointments at either of the two Aida Bicaj spas in New York City, which include the flagship Upper East Side location at 30 East 67th Street near Madison Avenue, and the newly opened Tribeca spa at 64 North Moore Stree

Designed by Pritzker Prize-winning architect Jean Nouvel and with interiors by the legendary Thierry Despont, 53 West 53 is a striking 82-story, 1,050-foot-high condominium tower located in the heart of Midtown. Boasting 161 residences, including full-floor homes and duplex penthouses with private elevators, the building exudes luxury and sophistication.
53 West 53 offers over 30,000 square feet of amenities, creating an unparalleled living experience for its residents. On-site staff provides deeply personalized, five-star-hotel-level services, elevating the building’s reputation as one of the most luxurious and elite residential addresses in the world. The lifestyle program also extends to include exclusive access to 53, the contemporary Asian restaurant by the famed James Beard Award-winning hospitality company Altamarea Group, situated at the base of the building.

In addition to Aida Bicaj, 53 West 53’s lifestyle partnership program offers residents access to an array of exclusive in-home services and priority status at a curated selection of internationally recognized luxury brands and prominent New York City businesses. Some of the current partners include BLADE, Morrell Wine, Garde Robe by UOVO, Butterfield Market, John Barrett Salon, Frette, and more. This comprehensive program enhances the already extraordinary lifestyle offered by 53 West 53.
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