Gucci unveiled the new high shine moisturizing Rouge De Beauté Brillant lipsticks with an 80s-styled campaign set in a room filled with fine gold-tipped china, and beautifully arranged breakfast trays. Shot by Mark Peckmezian with art direction by Christopher Simmonds and creative direction by Alessandro Michele, the images portray a nostalgic scene showcasing elegant slim gold lipstick bullet.
The new Gucci Rouge De Beauté Brillant lipstick collection is revealed in a special film shot by Jordan Hemingway, in which the protagonist is seen resting on a bed while watching an 80s-style commercial dedicated to the new lipsticks.
Available in 15 vibrant shades of reds, pinks, corals, and natural shades, the lip color is enriched with a long-lasting dual-action formula to offer 24 hours of moisture and a beautifully pigmented shine. A comfortable, lightweight finish is meant to be used also on the cheeks. Formulated with nourishing and antioxidant ingredients, the creamy texture of the lipsticks highlights and preserves the natural beauty of the lips, so they look fuller and sexier.
Encased within an elegant slim gold bullet, the outer lid is covered in a unique black and gold print inspired by vintage brooches. An angled design allows for easier application and glide.